"Unfortunately, I found same-race preferences among viewers of this popular show," said Jungmin Lee, assistant professor of economics in the Sam M. Walton College of Business. "This doesn't mean these viewers are racist. But it does reveal the reality of same-race preferences and shows how the process works..."
...His study is part of a large body of research that demonstrates how preference based on race affects economic and labor markets. For example, previous research in the area of consumer discrimination has provided strong evidence that many people do not want to be served by someone of a different race. Moreover, another study showed that store owners in predominantly white neighborhoods tend to hire white employees, especially for businesses that require face-to-face interaction between employees and customers.
Friday, May 26, 2006
University of Arkansas - Daily Headlines
I must admit that I do not watch American Idol. There is a new study from the University of Arkansas labor economist Jungmin Lee that found strong evidence of same-race preferences among viewers for show participants.